Wednesday, July 9, 2008
Pencil Me In Cosmetics has just been awarded the 2008 Editor's Choice Award for their ingenious little eyeliner by Cosmetic/Personal Care Packaging Magazine, an industry leader whose subscribers include Chanel, Estee Lauder, L'Oreal, etc.
What makes it so fab? Well aside from the rainbow of colors, silky smooth texture, and vitamin rich, antioxidant-infused ingredients, each cap contains a built-in sharpener. If you're a space case like moi, you'll appreciate regaining all of those frustrating lost minutes spent dumping cosmetic bags, or rifling through drawers due to this simple, yet brilliant feature.
I had the chance to speak with Linda Eisner and her charming husband Michael at the 2008 Makeup Show. Linda's 20 year experience in the beauty biz led her to create a product that she knew consumers would love. Ingredients include face-friendly Green Tea Extract, Jojoba Oil, and Shea Butter. And if the whole all-natural groove doesn't float your boat, fear not, the over-the-top color selection will make your inner makeup artist scream. I had quite a Ziggy Stardust moment with the sky blue glitter pencil.
Learn more about them here.