Your Favorite Store & YouTube Had A Baby...

...and brought you something called Shopflick.

This is one of those brilliant ideas that I wished I had thought of.

Basically Shopflick works like this: sellers upload a video about an item and shows you how it looks, how it works, what it's benefits are...that sort of thing. As a buyer, you get the experience of a one-on-one experience with a merchant without leaving your living room.

See what I mean by watching this seller at Filthmart describing this cool "New York Crimes" tee by clicking here.

The best thing about it is that it allows smaller boutiques and indie sellers to share their retail goodies with the world. I'm crossing my fingers that Etsy sellers will take advantage of this video technology to make that whole experience even more wonderful than it already is.

(FYI: I don't think these folks are affiliated with YouTube in any way - just trying to illustrate a point)

Sheila Frank: Spring 2009 Ready To Wear

We’ve been crushing on Sheila Frank for a while -- you may remember this from a previous post about her sexy retro pinup girl swimsuits.

After attending her Spring 2009 ready-to-wear collection during Fashion Week we were left with an overwhelming desire to fast forward through Winter so that we could slink ourselves into her über glam frocks as quickly as possible.

Though the inspiration was clearly rooted in Sheila’s beloved vintage, this time around her designs were a little less ‘50s rockabilly, a little more turn-of-the-last-century Gibson Girl – and we couldn’t have been more impressed.

The collection was a charming blend of worldly sophistication and girlish virtue; sexy and innocent but not at all prudish. The kind of girl that just oozes sensuality – she just doesn’t know it. Silhouettes were sleek and simple in shimmery fabrics; a weave over here, a little ruching over there: small embellishments with maximum impact.

Intrigued?

You should be. Check out our Flickr album and take a peek at Sheila’s site for more info on where to purchase.

The Indie Designer To Watch: Thurley by Helen O'Conner

Aussie designer Helen O'Conner launched her vintage inspired Thurley collection in 2005 to rave reviews but pop her name into Google and sadly not a whole lot comes up. It's a shame because her unabashedly feminine pieces are absolutely drool worthy.

To wit:



That black piece is pure understated sex-appeal while the ivory number is the perfect little frock for the nontraditional bride.

Find them both on sale at Language.