Street Beat: Pretty In Pink

Trendy Swedish Beauty

One look at her glowing peaches and cream complexion and we were totally captivated by Johanna Öst’s photos. The artist, who hails from Vallentuna, Sweden, lists among her interests Barbie, fashion, folklore, and the 18th century. But did you really need us to tell you that? We adore how she perfectly embodies all of her stylish inspirations and more – the soft flushed cheeks, romantic curls, and perfect cupid bow lips – it’s all so dreamily Jane Austen.

We’re pretty sure the whole look would bring Mr. Darcy to his knees.


Photos courtesy: Johanni

Paula Dorf Cake Mascara PaulaDorf.com	Lipstick Queen Sinner Matte Lipstick LipstickQueen.com	Warren-Tricomi Hot Set Spray Dermstore.com

Street Beat: Pensare Ancore – Preppy Bohemian Style

Preppy Bohemian Style

We think it’s pretty obvious why blogger Caroline Dengel is our muse this week: she has the uncanny ability to channel fashion icons from every era without looking the least bit dated. Borrowing the best from each decade she has a look that is uniquely her own. We were particularly struck by these photos that marry a decidedly bohemian yet preppy style – a pinch of Jane Austen with a dash of Serena Van der Woodsen cooks up a most inspirational dish.

The 17-year-old art and design student from Ohio has big dreams that include a highly-coveted Fashion Director position – we say she has a running head start on Anna Wintour’s post.

photos courtesy: Caroline

Arden B Wool Blazer Arden B

Gap Ruffle-Neck Shift Dress Gap

Steven Haute Brown Knee High Boot Amazon.com

Street Beat: Midwest Jess - Patriotic Style

Jessica Schroeder knows a thing or two about making trends her own. A quick look at her blog and you’ll find them all: winter florals, plaid, colored tights, and oversized sunnies to name a few. The Midwestern native’s keen sense of style comes from taking risks that pay off brilliantly.


Her inspiration outfit; a spin on patriotic chic, pairs a black stars and stripes scarf with a navy peacoat – Jessica thumbs her nose at the notoriously no-no combo of black and navy for an unabashedly individualist style statement. The wide leg flairs and caramel colored accessories add an early ‘70s Love Story inspired flair.


photos courtesy: Jessica Schroeder

Merona Swing Pea Coat Target	Old Navy Cashmere V-Neck Sweater Old Navy	Taverniti So The Soho High Waist Jeans DJpremium.com

Street Beat: Apricot Tea, West Coast Style

Our next stop in the style universe takes us to Los Angeles where Ev'Yan, better known as Apricot Tea to her blogging buds, proves that understated elegance doesn’t have to mean classic and dull. She describes herself as frugal, old-fashioned and fashion-oriented. We say she gives the notion of thrift a much-needed update: from sensible to sensational.

The artist and writer favors a palette of neutrals accented with eye-catching accessories: a graphic scarf, a multi-tiered chain, retro fabulous Rayban Wayfarers. We adore her pixie hair cut and chic makeup -- she's the ultimate girly sophisticate.

Our final word? Follow Ev'Yan's lead: to learn more about how to get more wardrobe mileage from your neutral basics, login to complete your Personal Profiles.

photos courtesy: Ev'Yan

Wendy Mink Jet Pendant Double Strand Necklace Bluefly.com

Diane Von Furstenberg Floral Print Scarf Net-A-Porter.com

Ray-Ban Wayfarer Sunglasses OnlySunglasses.com