Genius!

Linda Pratka, a former Wall Street banker, just opened an evening dress rental store in NYC. Yup, that's right, you can rent designer dresses, jewelry and handbags (don't worry trendsetters, they're hot off the rack). Who can afford a closet full of fancy dress you only wear twice in your life? Now you can save money and look chic. Love it!


Ilus New York 248 Elizabeth St., NYC 646-454-1678

photos from papermag

New York Street Beat: Neck & Neck

Fashionable party dresses are always a wardrobe must-have, whether you live in Park Slope, Brooklyn or Park City, Utah – but in New York, where dressing falls somewhere between an art form and an extreme sport, the right dress can make or break your whole image (not to mention social standing). A recent invite had us playing it safe in a classic silk sheath and peep-toe pumps. Certainly not bad, but definitely a blah choice in a sea of fashion-forward stylistas. A quick scan of the room had us wondering if the invite specified bare shoulders. These party-goers flaunted toned arms with a variety of fabulous necklines that had us rethinking our safe choice, and Googling personal trainers on our BlackBerry.
Michael Kors Van Gogh Floral-Print Dress Bergdorf Goodman Juicy Couture One-Shoulder Dress Nieman Marcus Striped Bodycon Dress Topshop